Senior Direct Marketing Executive - Acquisition

The Individual Giving Team leads the recruitment of new UK donors and builds long-term relationships with supporters. Funds raised through our programme enable our partners to deliver community projects for older people across the world and support them in humanitarian crises.

In this role, you will primarily implement and manage projects which inspire more people to donate to Age International for the first time, helping to play a key role in our long-term income generation plans.

The role is varied, with good development opportunities. As we continue to develop our Individual Giving strategy, you will have the chance to be involved in new projects and initiatives, across channels such as telemarketing, digital and face-to-face fundraising through private sites. You will have day-to-day ownership of campaign delivery and performance, working closely with the Direct Marketing Manager - Acquisition to optimise activity and contribute to the future supporter acquisition strategy.

Skills and experience

The letters after each competency should indicate what stage in the selection process this area will be assessed. The letters are: Application = A, Interview = I, Test = T, Presentation = P

Must haves:

Experience

• Proven successful experience in a direct marketing role. (A, I )
• Delivered and managed effective supporter or customer acquisition campaigns. (A, I)
• Worked across digital direct marketing channels including Meta and/or Google. (A, I)
• Worked across a minimum of one of the following offline marketing channels: events, direct mail, face-to-face or telemarketing. (A, I)
• Experience of managing internal and external stakeholders through various processes, including copy and artwork sign off. (A, I)

Skills and knowledge

• Strong written communication skills, with the ability to write compelling direct marketing copy. (T)
• Good campaign management, numerical and analytical skills. (I, T)
• Experience working with online content management platforms to edit and manage website content. (A,I)
• Strong attention to detail. (A, T)

Personal attributes

• Commitment to making a positive difference for older people in low and middle-income countries. (A, I)
• Share the charity’s values to be ambitious, purposeful, a brilliant partner and to ‘build each other up’. (A, I)
• A collaborative team player, happy to get stuck in to deliver on the charity’s objectives. (I)

Great to haves:

Experience

• Worked in a direct marketing role within a charity. (I)
• Experience of working with budgets to forecast and monitor income and expenditure. (I)

Skills and knowledge

• Experience working on email marketing campaigns with a working knowledge of email marketing platforms, for example DotDigital. (I)
• Experience working with a Customer Relationship Management (CRM) system for example MS Dynamics or similar. (I)
• Ability to analyse and report on results and to make recommendations for future campaigns based on insight and learning. (I)

Pay and benefits

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
• Wellbeing days – 2 paid days per year (pro rata for our part-time colleagues)
• Excellent pension scheme, life assurance, Health cashback plan and EAP
• Car Benefit Scheme (Subject to affordability), Cycle to Work Scheme and Season Ticket Loan
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Blue Light Card Scheme
• You Did It Awards – recognition awards from £100-250

For a full list of benefits, please take a look at the website of our parent charity, Age UK: https://www.ageuk.org.uk/about-us/jobs/employee-benefits/

Additional information

Please use a simple CV format, avoiding heavy formatting. This helps our system remove identifying information accurately and supports anonymous shortlisting. If you need support, please contact the Recruitment Team.

We operate a hybrid-working model, a blend of home and office working. This role will include regular days working from our London office (minimum once per week). Your travel costs to the London office are not covered by the charity. Our core working days are Tuesday, Wednesday, and Thursday. Outside of these core days, we are open to flexible working arrangements.

Use of AI

We recognise that candidates may use AI tools when preparing their application. This is acceptable, but submissions must be personalised, accurate, relevant and reflect your own experience, skills and interest in joining Age UK. Failure to do so may result in your application being rejected.

Equal opportunities & Disability Confident Scheme

Age UK is an equal opportunities and Disability Confident employer and welcomes applications from all suitably qualified and eligible candidates. We reserve the right to limit the overall number of interviews offered and therefore it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

All equalities monitoring information is anonymised and not shared with the hiring panel. Disabled job seekers can access reasonable adjustments at any stage of the recruitment process by contacting the Recruitment Team. Disability disclosures will be kept confidential, shared only where necessary, and will not be considered as part of the hiring decision.

We review applications as they are received and may close the advert early, so early applications are encouraged.

We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

How to apply

For more information about the role, take a look at the job pack.

Senior Direct Marketing Executive - Acquisition (691kb)

Clicking the button below will take you to the website of our parent charity, Age UK, to apply for the role.

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